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My purpose is realized when I see a spark in a client's eye, or a workshop participant writing feverishly... then, I know they have received a gift that will move them in a direction towards their goals.

The McKnight Report - Branding Yourself w/Marva Goldsmith (pt 1)

The McKnight Report - Branding Yourself w/Marva Goldsmith (pt 1)



Marva walks the talk when it comes to personal branding and professional image.  An electrical engineer, she has successfully merged right-brain logic with left-brain creativity.  Marva has coached, trained and consulted with entrepreneurs and in corporations, federal, state and local government agencies, universities and non-profit organizations.


Collaborates with clients to:

  • Provide tangible deliverables, actionable recommendations and demonstrable results

  • Create and implement career and professional development strategies

  • Evaluate effectiveness

  • Respond to emerging opportunities


Proven Background. Provides Real World Point of View.

  • Positions held during 20 year career with DTE Energy (Fortune 500 utility company) includes: systems engineer, federal lobbyist, call center director and people strategy manager.

  • Image and brand management professional with diverse client engagements that include: Fortune 500 companies, CEOs, politicians, business men and women and incarcerated youth

  • Author of ‘Re-branding Yourself After Age 50’, ‘Branding You, Incorporated’ and 'Marketing Yourself for the Future'



  • Michigan State University, Bachelor of Science, Electrical Engineering

  • Harvard University, Master in Public Administration, Concentration in Leadership

  • Image Management, Dominique Isbecque International, the London Image Institute and the Image Resource Group 

  • Brand Management, William Arruda’s Reach Branding, Peter Montoya Personal Brand University

  • Georgetown University, Leadership Coaching Program



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